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Creative

  • Desktop Publishing

  • Marketing Materials

  • Corporate Identity

  • Packaging & Advertising

  • Magazine & Book Design

  • Web Design & E-commerce

  • Motion Graphics

  • Video Shooting & Editing

  • Pre-press & Printing

  • Typography & Infographics

  • Colour Theory

  • Creative Supervisor

  • Creative thinker in search of fresh techniques and trends with a passion for design including strong typography skills. 

  • Ability to transform ideas into designs and images that clearly depict the intended message. 

  • Out-of-box creative thinking.

  • Able to work in Macintosh and PC operating systems.

  • Utilized, graphic design and photography skills to design.

Graphic Design

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Generative AI

  • UI / UX Design

  • FTP / HTML

  • Adobe Lightroom

  • Adobe Acrobat

  • Adobe Bridge

  • Adobe After Affects

  • Adobe Premiere Pro

  • Adobe Dimension

  • Microsoft Teams

  • Microsoft Word

  • Microsoft Power Point

  • Microsoft Excel

  • Microsoft One Drive

  • Pantone Matching System

Photography

Experienced in using Digital SLR cameras, studio lighting, film, photographing using Raw format

and editing in pre-production in Adobe Lightroom and finishing up in Adobe Photoshop.

  • Fashion, product / macro, portrait, landscapes, wedding, black and white, medical, colour correction
    and digital manipulation.

Communication & Interpersonal

  • Determined to complete assignments accurately and on time with quality precision.

  • Ability to fulfill assignments independently or within a group.

  • Clear communication and attention to detail while being able to work with little supervision.

  • Self-motivated leader who inspires motivation amongst team members, and leads by example.

  • Excellent verbal and written communication skills. 

  • Strong organizational and interpersonal skills with the ability to multi-task.

  • Strong analytical, planning and project management skills. 

  • Team player.

Experience
Creative Design Manager    
July 2022 — December 2024 (2 years 7 months)
Conair Consumer Products ULC

  • Coordinates with marketing, and sales teams to create marketing campaigns for print and online. 

  • Designs and creates bilingual high-quality marketing materials to assist in packaging, print, and digital promotional campaigns, product development, rendering, mock-ups, and other sales support. 

  • Creates digital content and maintains web content, including listings across e-commerce platforms
    (DTC, Salesforce, PIC), as well as uploading digital assets to retailers’ e-comm platforms. 

  • Mapping and aligning creative and design output across brands and customer experiences identifying
    any gaps or opportunities in conjunction with sales and marketing teams. 

  • Brand guardian in terms of the look and feel of our digital marketing communications vehicles.
    (Including Facebook, Twitter, Instagram, catalogue etc.) 

  • Ensures creative work and projects are of high quality from start to finish. 

  • Use CRM to maximize online marketing opportunities. 

  • Manages the company’s email marketing campaigns. 

  • Assists marketing / sales teams with planograms (Prospace Space Planning) 

  • Keep up to date with changes and advances in social media and advise on new channels and approaches to adopt. 

  • Interpret a variety of instructions and transform ideas into designs and images that clearly depict the intended message ensuring accuracy and quality. 

  • Participates in department brainstorming and idea generation sessions. 

  • Photographs and edits Items for retail brands. This includes manipulation, colour correction,
    and display renderings. 

  • Organize a large volume of edits and create content for online / packaging / presentation.

  • Retailers include: Walmart / Costco / Shoppers Drug Mart - QUO brands / Jean Coutu / Dollarramma /
    Giant Tiger and London Drugs.

Senior Graphic Designer & Photographer    
October 2016 — July 2022  (5 years 10 months)
Anatolia

  • Proofing and retouching art, fixing tints, recreating graphics. Scaling, cropping, repositioning and eliminating defects. Checking the sizes, resolutions, and colour of all graphics before print. 

  • Finalize graphics and prepare files for print.

  • Create packaging artwork for tiles.

  • Photograph and retouch new tiles.

  • Manage subsequent versions of artwork and create tracking mechanisms.

  • Maintain and create marketing brochures, catalogs, advertisements, and internal documents.

  • Work on internal communication materials such as event posters, newsletters, and company intranet site.

  • Provide input on brand image / guidelines, within the context of own projects.

  • Prepare and facilitate assembly / mounting of printed materials for presentations, showroom,
    and other usages.

  • Create promotional videos.

  • Provide creative support to Home Centres such as Lowes, Home Depot, Menards and Floor & Decor.

Creative Director   
 February 2015 — Sept 2016 (1 year 8 months)  
Marathon Watch Company Ltd. 

  • Responsible for the design, art direction and management of all the company's product lines, including watches, clocks, timers, binoculars, housewares and stationery items. 

  • Managed all aspects of development including product design, photography, planning, art direction,
    editorial, presentations, color separations and press approvals.

  • Rebranded Marathon corporate identity with innovative bilingual packaging and instruction manuals.  

  • Collaborated with factories in China to design items for Home Hardware, Best Buy, Staples and Costco.

  • Setup new or existing products on Amazon.com/ca and other websites where Marathon products are sold.

Graphic Designer & Photographer 
November 2014 — January 2015 - Contract (3 months)
Jarden Consumer Solutions 

  • Supported the Creative Services and marketing team with in store collateral.
    Brands include: Sunbeam, Oster, Crock-Pot, Seal-a-Meal and Foodsaver.

  • Created and managed mock-ups of all creative materials including: bilingual product packaging, logo creation, ads, web design elements.
    file management of FTP  /  archiving projects  /   images, photography and retouching.

Graphic Designer & Photographer  
October 2012 — February 2014 (1 year 5 months) 
Conair / Cuisinart

  • Created new or existing designs for bilingual packaging concepts.

  • Photographed and retouched products used for all media applications.

  • Worked closely with marketers, managers to produce sales material for all of the company’s brands.

  • Developed new packaging design perspectives and presented to clients the prototypes.

  • Clients include: Tresemme, Walmart, Shoppers Drug Mart, Jean Coutu, Target, Sears and
    Hudson Bay Company.

Field Marketing Specialist
May 2011 — March 2012 (11 months)
Rogers Communications Inc.

  • Responsible for the development and production of the Quarterly Consumer Sales Guides, Cable Booklets and SOC Codes Inserts for all of Rogers Plus stores in Canada. 

  • Managed a lead role in developing, creating various marketing strategies and job aids to support
    regional channels.

  • Created and maintained effective working relationships with Regional Marketing teams and the cross-functional relationships with other National Marketing teams.  

  • Completed ad-hoc responsibilities based on requirements given by the Sr. Marketing Manager and/or
    VP of National Marketing / Marketing Services.

Senior Graphic Designer & Photographer 
April 2008 — October 2008 (7 months)
i3 International Inc. 

  • Generated significant company savings, performed all web  /  graphic design-related activities in-house.

  • Collaborated with hardware engineers and product development teams as well as overseas agents in the package development and approval process.

Graphic Designer & Photographer  
October 2004 — September 2007 (3 years)
Yamaha Motor Canada Ltd.

  • Initiated advertising concepts within the structure of the Marketing Committee; provided technical advice
    to product managers, marketing manager, photographers and other suppliers.

  • Created design marketing materials utilizing internal design systems and outside vendors as necessary; internal pre-press digital production includes graphic design; utilized all internally available hardware
    and software.

  • Provided support materials in English and French to dealers and outside sources. Logos, posters, exhibit signages, banners, brochures, service manuals, photography and other materials as needed. 

  • Acted as the backup to the supervisor print production.

  • Conducted photography sessions within allowed schedule; provided timely acquisition of custom photography required for print and web purpose.

  • Worked closely with the supervisor, print production and translators; coordinated accurate time management completion of all production materials.

Graphic Designer   
December 2003 – February 2004 - Contract (3 months) 
Pro Lab Diagnostics  

  • Created step-by-step instruction manual using Adobe Photoshop, QuarkXPress and Microsoft Word. 

  • Developed microbiology manual inserts for chemicals by importing symbols, English and foreign text provided.

Art Director & Photographer   
March 2000 — Present
Freaken Fran Designs

  • Established my own freelancing business consisting of graphic design, packaging, branding, signage, print production, marketing solutions to small, medium and large sized businesses. This includes various types
    of photography, advertising and multi-media design.

Education
Graphic Design and Advertising 
George Brown College 
Class of 2001
© Francis Heraldo Copyright
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